Designing Perception, Inspiring Emotion
SHEJI is a creative studio crafting concepts, video content and immersive experiences for live entertainment, events and cultural experiences.
Through a blend of visual arts and technology, we create optical illusions on stage and spectacular moments where EMOTION and AUDIENCE become one.
We collaborate with production companies, creative teams, cultural institutions and IP owners to bring ambitious ideas to life.
Explore our work and discover what we can create together.
Designing Perception, Inspiring Emotion
SHOW
We create visuals for shows, from opera and theater to concerts and circus. From early visual development to final LED and video mapping, every image serves the narrative, emotion and rhythm.
HERITAGE
Enhancing international cultural celebrations and festivals, while honoring identity, history and heritage. Our work reflects and honors the traditions and places that shape communities worldwide.
EVENT
Supporting the artistic vision for your corporate and international events, including product launches, conferences, fashion shows, sports competitions and ceremonies. We turn that vision into moments that resonate with your audience and inspire lasting impressions.
JUBILEE
Shaping the visual identity of your official ceremonies and institutional anniversaries, from stage design to broadcast.
We ensure a coherent visual language for both live audiences and television audiences, translating symbolic moments into powerful images.
IMMERSIVE
Immersive visual environments for exhibitions and museums, designed to enhance interpretation and visitor experience.
Art installations and monumental mappings designed to evoke curiosity, emotion and connection.
Concept Development
Every great experience starts with an idea.
We explore and shape ideas through visualisation, illustration and animation. These tools allow us to test different directions, build visual references and define the look of a project. From the first sketch to detailed 3D environments and animated sequences, we develop visual presentations that make a concept tangible and compelling, whether to align a creative team, present a project to a producer or communicate its potential to investors and partners.
We turn creative ideas into a clear visual language that can be shared, refined and produced.
« Don’t believe what you see. See what you believe »
Media Scenography - Video Mapping
Video content design and production lie at the heart of our work.
From creative direction to final delivery, we can oversee both the artistic and technical aspects of video content for projection, LED screens and unconventional surfaces. By mastering trompe-l’œil, anamorphosis, forced perspective and visual illusions, we dissolve the boundaries of the screen to create symbolic visuals that feel real and resonate with meaning.
We have extensive experience in creating environments across a wide variety of surfaces, including custom-shaped LED screens, water curtains and holographic fabrics.
The Founder
Gilles Leempoels is the founder and creative director of Studio Sheji, bringing over 20 years of experience in visual design, video direction and live entertainment.
Driven by a deep curiosity for cultures around the world, he has spent the past twenty years imagining and designing visual concepts through video content for projects and resident shows across Asia, America, Europe, and the Middle East.
With a background in visual design and cinematology, Gilles took a major step into the world of live entertainment in 2008 when he joined The Circus Starring Britney Spears world tour in Los Angeles. He later collaborated for many years with renowned director Franco Dragone, the visionary behind some of Cirque du Soleil’s most iconic productions, and his highly talented creative team, contributing as a supervisor and designer to a series of internationally acclaimed shows. As part of this creative collaboration, he helped bring to life iconic productions such as The House of Dancing Water and Lido Paris Merveilles.
In 2021, Gilles led the scenic video content direction for ERA – Spirit of Shanghai, an internationally acclaimed show, overseeing both the creative vision and production. In 2025, as Video Director, he conceived and produced the visual content for the Trounwiessel, the royal ceremony marking the transfer of power of the Grand Duke of Luxembourg.
MAIN REFERENCES
TROUNWIESSEL CEREMONY – Den Atelier – VIDEO CONTENT DIRECTOR
ERA – SPIRIT OF SHANGHAI by Cirque Phenix – VIDEO CONTENT DIRECTOR
DELICIEUX by La Flambee – VIDEO CONTENT DIRECTOR
L’EMPEREUR DE JADE by Cirque Phenix – VIDEO CONTENT DIRECTOR
GLOBAL GAMES Opening Ceremony by The Planners – VIDEO CONTENT DESIGNER
STARGET Company’s anniversary by Luc Petit Creation – VIDEO CONTENT DESIGNER
VOXEL Light installation selected by the Bright Brussels Festival – CREATIVE DIRECTOR
ODYSEO, THE CHEMISTRY OF DREAMS by Y Services, Art Director: Pascal Jacob – 3D CONTENT SUPERVISOR AND CONCEPT ARTIST
PRINCESS ELISABETH STATION ANTARTICA – 3D VISUALISATION for Detrois SA – INTERNATIONAL POLAR FOUNDATION
FIFA WORLD CUP 2014 OPENING CEREMONY – 3D VISUALISATION
1789, LES AMANTS DE LA BASTILLE – 3D CONTENT DESIGNER – Dragons Films
THE CIRCUS STARRING : BRITNEY SPEARS ( Circus Tour ) – CG Artist – Dragon Films
As concept artist, lead artists and supervisor for FRANCO DRAGONE :
LIDO PARIS MERVEILLES
THE HOUSE OF DANCING WATER
STORY OF A FORT – LEGACY OF NATION
THE HAN SHOW
THE DAI SHOW
SOROLLA – Ballet Nacional de Espana
LINE RENAUD UN SOIR DE MAI A L’OLYMPIA
TABOO I, II et III
KDO
info@sheji.be